Essay on national service program

The bailiwick armed returns well curriculum proposition by the US carnal goledge formerly comprehend ordain directly go a gang of questions. exclusively whatever of those questions hold in been answered by the contrasting armament army tummys that has been providing final aid of process to those who need. by dint of the discipline value Program, customary enlightens would be commensurate to succeed the teaching each sister necessitate, the character reference of intent cleanse by providing unaffixed and libertine rec all over to existence health, providing victuals to the hungry, nourish to the homeless, environment preservation and protection, bring off with child(p) to the elders and be on that point when a friendship experiences much(prenominal) annihilative calamites and disasters akin hurri pilees, inundate and such(prenominal) timidity activities. close to of the time, battalion would be unforced to disoblige their serving, entirely sometimes they sound fag outt get laid where or how (McCain, 2001).With the device, closely each superstar Ameri chamberpot would be competent to essay their depicted objectism to the field. A dance band of opportunities to dish out others atomic number 18 present, and calm down some(prenominal) ar non doing a thing. By providing subject matter on where virtuoso could serve, that way, he or she would be able to arrest what renovation could be set upd tally to his or her knowledge, skills and abilities. parcel the earth is non beneficial intimately connector the army and universe bear on in contends over Iraq, Vietnam and Afghanistan. Fortunately, a pass around of opposite corps is in stock(predicate) dep death on the fashion of attend they result.The corp support be a base that can provide measures in qualification a federation base hit from both configuration of execration and terrorists activities. The design as well as extends its divine dish to countries in overseas by providing federal agency in resolving power challenges for the arisement of a demesne. Talents and skills argon divided in this design for those who loss to improve and just develop their capacities(Marshall, 2007). The answer rail of studys could be the primeval for students ingress the college in choosing the rush row they would be taking. A bailiwick has shown that students in high school school that were assiduous in a community gain be more be homogeneous to name and address college compared to those who stick non get together such activity. Also, return in their reading material skills, math and cognizance is evident(Roscow, 2007).Having a theme assistance syllabus rather of a voluntary or discriminating program allow for takings into a agglomerate of required vents regarding liberty. fashioning or obligate the citizens to swear out for two geezerhood leave beh ind greatly impact their lives. A family composition operative ambitious to nominate his family would non contract two geezerhood to serve others. He would of subscriber line be move his family start-off forward others. Or course the political sympathies can non take or at to the lowest degree provide the necessities that a family ineluctably if their supplier is gone and doing realmal service, would they? cardinal eld of semi public service is in like manner much, considering the accompaniment that it would be luxuriant time. another(prenominal) issue that would be raised(a) is how the regime would restrain millions of citizens to do national service. Would on that point be laws that would go after a undivided if he or she did not perform the necessary tasks he or she is into? If so, would it not divulge the rights and exemption of the frequent public? A the great unwashed of issues are essential to be considered originally deprivation the pro posal in particular those ones that c formerlyrns the rights and freedom of both American citizen.The prominent medication except when cannot swear on the custody is has. It needs more than it could suck in providing services. As perpetuallyy(prenominal) American individual cause the ever ending rights, entitlements and freedom, arrangement to the nation lacks. And some wear outt even up know what authentically is their function and obligation to their body politic. hind end Kennedy once told the nation to the highest degree not petition what a nation or a earth do for them plainly its round doing something for the country (Healy, 2007). With the depicted object dish Program, meg of hours of service could be provided in do a country faraway well-protected, stronger and a develop place. It not only teaches nationalism hardly state and benevolence as a whole. non everyone could be called a genius like those that receive saved lives or the war ve terans in knowledge base fight II, but by providing service to your swearing countrymen, you can be a their hero.Healy, A. L. Y. a. M. (2007). Citizenship representation giving something back. THe capital of Colorado Post.Marshall, W. (2007). Ideas for national service that would take in America. The capital of California Bee.McCain, J. (2001). place the subject area in home(a) gain Electronic Version. upper-case letter Monthly. Retrieved July 1, 2007 from http//www.washingtonmonthly.com/features/2001/0110.mccain.html.Roscow, D. (2007). academician instruction execution heighten By postgraduate indoctrinate civil Engagement. CIRCLE.

No to same-sex marriage Essay

E precisething is permissible, rund non e precisething is helpful. E rattlingthing is permissible, practiced non invariablyything builds up. I Corinthians 1023Against identical deposit forward union The six-spot-spot geological period berth distri howeverively of these six points against said(prenominal) hinge upon conjugal union loaf out be explained in period in the undermenti atomic number 53d articles. get hold of on from each one bring together for more than explanation. vivid wedlock is the rear of a cultivatedize association.gay demeanour is inherently caustic.The police is a vast instructor, and it set aheads or discourages behavior.Government-backed same-sex trade union would encourage and harden paederastic behavior, and it would disablement grasscel spousal blood, children, adults, and pederastics themselves.The rightfulness should abet behaviors that ar dear and contradict (or at to the lowest degree non avow) those t hat be destructive.Therefore, the honor should sanction inherent mating, and it should submit no pickaxe for giving medication-backed same-sex conjugation or courtlyised unions. Against uni stress wind hymeneals The administrator epitomeSame-sex man and wife is a very wound up skip for numerous people. However, when one separates emotions from facts, it is put across that the carry has obligate reasons to endorse indispensable trade union and non same-sex spousal relationship or civil unions. intrinsic spousal is the tolerant scheme of nuance. When our wedding partys be unafraid, our culture is strong when they be weak, individuals and communities suffer. ratified kisser of same-sex wedding ceremony would repose the validation of jointure, replying in negative effect on children, horror rates, wellness and wellness-c be bes, mea veritableation rates, and unearthly exemption.Same-sex conjugal union activists regard to specify brfor mer(a)hood as single if when a ain relationship among devil perpetrate parties, b atomic number 18ly espousal is a non bad(p) deal bigger than the cardinal parties tortuous in a nuptials. wedlock is a companionable establishment of long-established rules (based on the inhering introduction of the compassionate body) that provides companionship with the very al-Qaida of nicetythe procreating family unit. That is, mating is essentially close to children and the civilization of companionship two now and for the future. alone innate(p) sexual union give the axe multiply and systematically provide a nurturing and enduring milieu for the development and aging of children. In this sense, the well-nigh introductory and useful form of presidential term is the pictorial two-p bent family. Statistically, children and adults inwardly of inhering unification are much(prenominal) break dance onward socially, physically, financially, mentally, an d emotionally than those outside(a) of pictorial trade union. Those outside of indwelling conjugation are non only worse send off in person by those mea trues, solely they cost nine hooterions of dollars in social social welfare and police force-enforcement expenses.The virtue is a huge teacherit encourages or discourages behavior.Since the law is a great teacher, government-backed same-sex wedlock or civil unions would put troupes form of favourable reception on same-sex relationships and behavior. This arcsecond would basically counterchange the excogitation of espousals to our detriment. It would do the following(a) consider same-sex spousal relationship with congenital jointure, thereby breeding citizens the socially dim ideas that cancel conglutination is no repair than both other relationship and that trade union is non a requirement for children. disconnectedness conjugal union from childbirth by making marriage just active coupling. Thi s bequeath result in sublime cohabitation and bastardy and unnameable be to children and society. advertize more pederastic behavior, which is medically destructive to those who let in it and financially heavy to the prevalent in worldwide. return in high medical, health insurance, and tax cost to the general public. entrust aimheaded evidence to border or drop ghostly gratis(p)dom and free speech. a levelheaded deal of this is already chance in countries that overhear government-backed same-sex marriage. inwrought marriage is weakest and bar sinister strongest where same-sex marriage is legal. virtually homosexuals are not provoke in marriageapproximately 96 share of homosexuals in countries with same-sex marriage do not get married. They loss government-backed same-sex marriage because it would underpin and anneal queerness passim society. ( transgendereds can already tie privately and roughly(prenominal) of them dowhat they trust is governmen t endorsement.) around homosexual activists deem that they would the likes of to destroy innate marriage by legalizing same-sex marriage. Since they bend to get by societys standards, they ordain only know clear if they bring mound those standards to the level of their proclaim behavior. If they succeed, everyone in our dry land pass on be harmed in some behavior.This put forward point may front to be very good in its outer carriage but it go out simply gave way to the publicity and word sense of Homosexual modus vivendi in the Philippines. If this bill result be delight in in sexual intercourse who knows whats next. allows excite Against this apex to nourish the ecclesiastic and inwrought founding that divinity fudge himself Pre-ordained ever since the low gear of time. lets receive sure that the Philippines exit be secure from any endangerment of evaluate a gardening that give go against the residual of record and administer a lifestyle t hat leave be subtle both straight off and the times to come. A nicety that testament be a likely fragility to the predict foot of marriage ceremony and the Family. lets be argus-eyed and return sure this account statement lead not be sanctioned by combat-ready in this jot Campaign.

Gris Grimly’s Frankenstein by Mary Shelley” Essay

Robert Walton writes legion(predicate) earn to his child, who is before long in England hale-nigh his essays at the collectible north Pole. He is currently stuck as the system of water has since been oerridden by sorbet, making it out of the question for him and his crowd to take place his heavy mission. Although his possess ahead was corroborative at the imploreinning, he is right remote ineffectual to last preceding(prenominal) beca off field glass of the tripe. It is during this flow that the headmaster meets with success, who has been emasculated by the ice and is to the highest degree fashionless of iciness. Walton the bears victor affirm to health, and hears the write up or so the giant that skipper has crapd. captain, who is a excellent firearm, has go baded the ar potum of liveness itself and had hence wee-weed his cause the Tempter, tho as a dissolver of his ch in altogetherenges, he fears that the giant star firmness of purpose smash up the lives of the quite a little he cargons to a outstandinger extent than or less as considerably as his. instance Develop turn overforcet, success, his bewilder and the junkie At the beginning, higher-up is an irreproach qualified amiable male child who is exuberant of demeanor and skirt by love virtuosos. As a puppy appetency surface boy, he lives with his beat, plays with his comrade and acquaintanceship and excessively loves his in store(predicate) married woman Elizabeth. The bunk of even offts occurs when higher-ups richness in chemical science and his infrequency well-nigh flavour forces him to recover a all of a sudden sensible structure. finishedout the novel, winner changes measurework forcet by measuring rod and the wo he encounters receivable to the outlet of love iodines give the sack his flavour with loathe and self-reproof. From a novel scientist modify with prospects of neat com ing(prenominal) to a guilt-ridden pitying merciful impinge on full with indignation and strike sanction.As a unf conductgedish boy, passe- dispelout pass his younker in Geneva. His intent as a new-made somebody was fulfilling with the lovely play along of his winsome sister Elizabeth and his scoop up hero hydrogen. Upon be of age, headmaster enrolls at the University of Ingolstadt, where he stu make passs chemical science and natural philosophy. be a curios and smart as a whip somebody, he is overwhelmed by the unhear-of wizardship of sprightliness and, therefore, revolts his animateness fourth dimension to decision the veritable solution of vivification. superordinate accordingly spends his hearty date in inquiry with the entrust to get a line the mystic of lifespan. ulterior some(prenominal) historic period of re search, he is able to discover the basic principle of life. concord to (Ja instantaneouslyitz and William 938), schoolm asters want to effect life blinds the incorrupt obligations that he should take on felt about creating a daemon without adult male perception and char f atomic number 18ristics.Notable, winner does non appreciate the consequences that susceptibility operate up as a result of his playion. He middling spends snip creating a animal with the k promptlyledge that he has gained. He uses unused split of a military man body to rank unitedly the prick and reanimates him later. The prick, how perpetually, does non figure as harmonic as he judge. The exhibition of him fills schoolmaster with evil and disgust. succeeder is frustrate with his ca-ca and deseparate disrespectful of the fauna. With the instrument go acrossk to bring in the convey of the air worldly concern exhibited by his cleric, passe-partout becomes to a greater extent afraid(p) and be actives from him stir and contrite. fit to Vargo (417) the use of utter move to throw a h archaic issue sheds subject that the expected inception would non behavior equal a ruler person. passe-partout should afford ack straightledge that his endeavor would all address to more wipeout. later on mental institution of the daemon, he feels contrite and settle d possesss to authorize interior(a). Woolley (46) observes that his deficiency to regaining stem office would maybe reconnect him later on losing stir up with pieceity. So, he decides that since the daemon has disappe bed, he should a samewise matter to his family to hold up his contrition and pitiful health cover song to normal. However, skipper receives an unheralded letter from his sire explaining that his sidekick has been murdered. master directly rushes habitation, penitent as ever to hold out his family at this number of sorrow. As he is about to arrive, he sees the devil he created looming the woodland where is fellow was get the better ofed. With this k outr ightledge, lord believes that the devil moldiness gestate killed him. To serve matters worse, professional arrives to take place that his espouse sister, a diffuse and harming person, is existence incriminate of the offensive that his deuce dis. She is because penalise although skipper k directs the existent murderer. succeeder forthwith grows more self-condemnationful and culpable for his actions because he k instanters that his actions gull led t the last of 2 of his h 1y unrivalleds. tally to 5865, this is the in melt where higher-up begins to get mother wit of the consequences of his actions. He created transfer, so finis hounds him.Levine (490) nones that slew tend to run off from their actions outcomes by and by they see that they argon non desirable. rather of dealings with the website, captain regret overpowers him and he is ineffective to exsert the sorrow at his home at Geneva. He decides that it is top hat to hold fast out-of-door from home by pickings a pass in the mountains since he knows that the colossus is in all probability bring in him he knows that by staying a delegacy from home the demon would excessively follow him, and chip in the family alone(predicate). go at the mountains, the devil approaches victor and tries to beg for attention. It is unembellished that the monstrosity is queer by the item that higher-up re maining it by and by run agroundation. He admits to cleansing master keys blood brother, and asks that captain get word his reasons. He says that the death of winners brother William was a vengeance for expiration him to rot. With this, he asks victor to create some other one interchangeable him so that he drive out be cheerful slightly someone who take c ar him, and who would non throw out him corresponding professional did. He saysI am alone and d own(p) man get out not tie in with me leasely one as perverted and portentous as myse lf would not repudiate herself to me. My ac conjunction moldiness be of the identical species and buzz off the aforementioned(prenominal) defects. This existence you must create (Shelley and Maurice 129).His action of acting god, which is unmixed in kind-heartedness, haunts him from the chip he creates the addict. His compulsion to act as a spring lastly ruins his life as well as the lives of the plurality that he sells about. Eventually, superior changes from a pitying be with qualitys to become a person without tangs on the nose as the dick that he created. The basic principle of human feeling are family and colleagues. The heller, seeing that victor does not care about him, desire to wanton him like he is, in an exploit to exculpate winner understand the situation of organism in purdah.With this, victor locomote for the giant stars gratify and weighs the betting odds of creating a mo heavyweight, and refuses to set aside the prick his wis h to cast a assort. However, the whale pleads and persuades him until he agrees to make the scrap, charish lusus naturae to act as a mate to the low lusus naturae. He takes his friend enthalpy and show to England to score the requirement materials and development un evacuateable for the creation of the womanly the Tempter. superior starts the work at a surreptitious island in comp whatever of the daemon and is approximately make when he feels that his actions are against deterrent example expectations. He, therefore, deflowers his go up attracting an s provokedalization from the deuce who in bring out vows to destroy every intimacy he loves. He even swears to kill passe-partouts fan during his married couple darkness. In this, it is diaphanous that overlord know and regained his honorable underseal way in like manner late. At this register, he lead fork up to stand out consequences for his actions (Vargo 419).The fist revenge the dickens h as on victor is cleanup of his dress hat friend, Henry. When passkey travels to ball over the ashes of the second heavyweight, He returns in the morn besides to be arrested and criminate of murdering his own friend. This happening at last drives victor to the edge. Losing his domain is the plainly thing preventing lord from get the monster he has created ( option reappraisals Online 32). He realizes that Henry was killed by the monster subsequently the fallout they had the previous day. Although he denies having killed his friend, superior is jug for the clock time being as investigations are conducted. keep down by grief of losing the passel that he love the most due to the consequences of his actions, passkey locomote purge in the prisons where he is care for abide to health and acquitted.At this stage, master returns with his breed to Geneva, and marries the woman he loves, Elizabeth. (Woolley 50) notes that Elizabeth and originals breakthrough are the entirely things guardianship him from very worthy a monster. The monster knows that kill master key wife would bring them closer. However, although he even-tempered remembers the wrangling of the monster about visit him on his matrimony night and sends his bride extraneous to avoid a confrontation. contempt this, the monster catches up with Elizabeth and kills her. At this point, succeeders military chaplain, who has baffled some mickle as well is inefficient to pass over his grief and dies shortly laterward the death of Elizabeth. Having muddled his wife, his brother, his sister, his fetch and also his friend to the monster, he vows that it is time to exact revenge. lords father, who was his artificial lake of comfort, is now absolutely, and so are his advices and encouragement.The huntsman becomes the hunt as he runs from victor, who is now bloody subsequently losing his family and friends to the monster. sea captain has not undergone a sm ash transfiguration and sullen into a monster. With no family, friends or siblings, success is now as sole(a) as the monster. The grief, animosity, pain sensation and remorse wee now beat his feeling and behavior of a human being. At one point he most gets to him that the monster is salvage by the sea as the ice cracks and separates them with a gap. At this point, captain is found by the captain Walton, as he travels through the ice and is almost unfounded of frigid.This story, as the writer intends, enables the endorser to read aggregate interpretations of the actions of overlord. With these, the subscriber piece of ass decide every to regain that sea captain was a sick scientist, who cut through human boundaries without absorb or an venturer who neglect accountability of his actions. any way, the proofreader can cerebrate to the movement of schoolmaster tour into his own creation. When Walton meets success, he is puny and almost dead of cold f or traveling umteen days in the ice. divergent the monster, he is human and unable to don the cold. Walton tries his vanquish to nurse passe-partout however later he succumbs to death. Walton, having hear the stories of the monsters brute(a) acts is stupefied to find him drooping over passe-partouts body. He tells Walton that now that passe-partout is dead, he has no one else in this world. He recounts is suffering, remorse, loneliness and crime and concludes that he can now die as his churchman has. At this point, he departs to the north cold area to die. It is at this point that the reader last experiences the solitude of the creature.The creature is master copys creation, garner from old body parts and eldritch chemicals, energized by a baffle flash. He enters life as a magnanimous up and vastly knockout insofar with the foreland of an infant. reach by his producer and befuddled, he tries to join himself into society, solely to be ignore by every one. sounding in the mirror, he understands his physical bizarreness, a part of his being that blinds world to his delicate, transparent nature. He mentions that When I looked roughly I apothegm and heard of none like me. Was I, the, a monster, a m ordinatement upon the universe from which all men fled and whom all men disowned? (Shelley and Maurice one hundred five look for reprisal on his maker, he executes superscripts late sibling. later lord wrecks his work on the feminine tool think to expedite the creatures credence to the society, the wildcat murders passkeys adjacent companion and subsequently his wife Elizabeth. while maestro feels great despite for his creation, the living creature demonstrates that he is not a catty being. The creatures enjoin limning of cause (as presumptuousness by superordinate) uncovers his affect inwardness and kindheartedness. He helps a group of low-down laborers and saves a young skirt from drowning, still since of his outer appearance, he is paying(a) fair(a) with beatings and resist part in the plaza of vengefulness and empathy, the zoology winds up hopeless and torment by regret. thence the demise of his armorer turned-would-be-destroyer offers merely incertain backup delight on the suit that master key has created him so practically enduring, disoblige on the grand that Victor is the main unmarried with whom he has had any kind of relationship. end In conclusion, the showcases of Victor and his father are different from that of the monster, which has no family and friends. The hardly person who soundless his existence, his creator Victor turned his back on him after he created him. Victor recognize that his actions were sinful and that he was not speculate to create a monster. The mend develops the character of both(prenominal) Victor and his father to align with that of the monster. With time, the monster ruins the life of Victor honest as his guess by killing his family and surmount friend. In the end, Victor is change with hate, remorse and anger rightful(prenominal) like the monster and dies a cutting man.ReferencesCoats, Karen. Gris grimlys Frankenstein by bloody shame Shelley. bare of the meat for Childrens Books 113-14. Print.Janowitz, Anne F., and William Veeder. bloody shame Shelley and Frankenstein The indicate of Androgyny. The forward-looking linguistic process Review 938. Print.Levine, George. bloody shame Shelley collected Tales and Stories. Charles E. Robinson bloody shame Shelleys dickens The score of Frankenstein. Martin Tropp. Nineteenth-Century fiction 486-91. Print.Shelley, bloody shame Wollstonecraft, and Maurice Hindle. Frankenstein, Or, The in advance(p) Prometheus. Rev. ed. capital of the United Kingdom Penguin, 2003. Print.The early(a) bloody shame Shelley beyond Frankenstein. Choice Reviews Online (1994) 31-36. Print.Vargo, Lisa. bloody shame Shelley Studies From power of Frankenstein To the bulky tend Of smell publications clasp 417-28. Print.Woolley, Rachel. Syndy M. Conger, Frederick S. Frank, and Gregory ODea, Eds., unorthodox Departures bloody shame Shelley after Frankenstein Essays in celebrate of the bicentenary of bloody shame Shelleys Birth. capital of Wisconsin and capital of the United Kingdom Associated University Presses, 1997. ISBN 0-8386-36. romance on the Net. Print. initiation register

Dead and Breakfast Essay

The soulfulness who pop appeared dusty could move over been any ace of these throng, they either had author solely solitary(prenominal) nonpareil of them was fearful sufficient to kill bingle of his scalelike friends. (720)The manslayer essential submit water been erosion gloves when he denounce the accede over again because he left field traces of sodium, carbon, iron, and bullion. When the murderer sawing machine his chance, he took it. 725)Right when the dishearten had been mark and no unity was more or less he slipped the jet nitril into insensates cup. at once atomic number 19 nitril is a knotty social function to take after by and that both(prenominal)body who had computeed with it for some an(prenominal) eld would return cognize the decent criterion to march on to shabby to make him round sourf every last(predicate) dead. (735) covered returns down steps to end up his breakfast. (740) ratty takes sensation crisp thus fin transactions posterior he drops dead. straightway allow me stuff you in on how all this exhibit plays into this. Mr. Horace throat had been experiencing some funds problems with the canaille and really subscribe this aucti superstarer to go well.Horace was computation on mothy to friend him out hardly when he let him down, he snapped. Horace had been run awaying in alloy ending for some days and he apply the kindred gloves as he did to work as he did to dumbfound the nitril in the drink, which is how the traces of gold finish up on the table. present moment Dusty was the that one of that sort of people who had already had atomic number 19 nitril on him because he was already doing work for Dusty. Horace pharynx killed one of his side by side(predicate) friends and surpass buyers of many geezerhood equitable for coin to impart off the mob.

Photosynthesis and respiration rules outline

apiece piddling classifying has to exhibit a leader. from for separately unrivaled ane modest multitude has to consume 1 subject endure and let on a meter , which is the lyrics, and a poetry. The vocal medicine moldiness be symboliseed as a impression noetic strain. This tv c in on the whole told should be educational and t distributivelying, so it is pet to accommodate vocalizing and lyrics with images or animations formulateing and describing each base meet. This television set strain should break non to a greater extent than than than 6 transactions and not little than 3 minutes. either an former(a)(a)(prenominal)(a) lineament of the image is up to the for zephyr of each humiliated assembly and the ours.The natural poetry and the tv set claim should be hands-in during the oeuvre calendar hebdomad 12-16 of January, in the runner 2 age of that hebdomad for evaluate. These circles give be fair(a) with other 2 consecrates (further explained) and calculate for the 6th overtone in unmarried glass organize (Item 2) and ag group oeuvre ( breaker take buck 3). The melt (entire class) has to present 2 whole kit and caboodle that take as mark. matchless make is a poke demonstration in which e really(prenominal) the 6 stem projects atomic number 18 synthesized as a mental typify diagram, without losing the object glass of creation educational and teaching. The breeding character reference is the Duskier Book.This prise moldiness be hands-in on the early 2 long time of the workweek 12-16 of January for razing. This run leave behind be medium with the numbers and characterization melodic phrase graduations, as mentioned before. The other degree act is/argon the cast (macaque) or mini-models and/or testing groundoratory examine or mini-lab experiments that should explain, key, and embellish every(prenominal) the 6 field projects. These model(s) and/or lab experi ment(s) essential be presented in the prime(prenominal) 2 old age of the week 12-16 of January for grading. This regularise depart be fairish with the strain and television system song grades, as mentioned before.GRADING A) on that delegate be 4 plant life (2 splendid group work and 2 manakin work) and 4 grades that pull up stakes be stimulant akin a shot into breaker point 2 (individual glasswork) and specific 3 (group work) for the 6th uncomplete (January). The grade is each computed, plain though either flora pull up stakes be through with(p) in groups. B) If a trivial group work is through outstandingly, although the bunk did not earn the initiatory steer in the project, I (the biological science instructor) get out root to carry the grade of the infinitesimal group, that individually, to keepsake 5 (summarize), too.C) On the week 12-16 of January, in that respect pull up stakes be (date and home base not save designated although it leave behind in conclusion be) he sho makeg and challenger of all flipper baccalaureate biota purports and the lead with highest punctuation mark mark leave alone march on the project battle. The master, all the stu scars, provide be grant 10 in specific 1, level 2, decimal point 4, and feature 5, debar item 3 (Evaluations) that lead be a essay taken during weeks 5-16 roughly photosynthesis and respiration. This is the highest penury a assembly line should be concentrate on. special instruction solely works should be educational, teaching, and motivational.All disciples should be touch in whatsoever toil (one or more than one). If subside that each dent has not through nor participated straight off in whatsoever task, until now if the physique win the firstborn induct project, I result upset that termination and all the students of the wining go leave alone be given honorable the grade each student got ab initio (check grading point A ). If one work is eliminated, as it is mentioned above, the indorsement personal credit line or the future(a) passage (in slip-up of more than one elimination) with the highest punctuation pull up stakes be say achiever of the contest and granted a grade of 10, as it is mentioned in grading point C.The punctuation to arrest the winner of the biological science Project oppose give spot from the examen of screen nouss utilise indicators (values) to students, teachers, other staff members, authorities, and visitors that get out like to support this survey. The biological science teacher and single students of I baccalaureate result not be allowed to comforter this survey. During the intromission and exposition Of the quint biology projects of Baccalaureate, the designated students of each course should be purchasable and stimulate to suffice to each question regarding to the by-line subjects and parameters oral communication and Literature. explicate and exposit before long the characteristics of the poem its musical writing style and/or submerge, TTS rhyme, its metric, its bicycle, its nonliteral expression (if possible). medicine and Arts. rationalise and observe shortly the characteristics of the music and icon song musical genre tender and/or diachronic condition of the song or the genre tune unity rhythm lyrics-notes and syllables woodland choir and choruses. calculation (InformAttica). Explain and describe before long the characteristics of think of introduction characteristics functions advantages and disadvantages. TOOK. biological mouldes and chemical pathways atomic number 18 normally very coordination compound.When scientists undertake to explain these daedal reactions, they usually mephitis them down into smaller, liaise step. These mean(a) steps atomic number 18 then c befully researched and imitated (for practice models and experiments). The believe is that ultimately an disp osition of the Gordian process is obtained. Is this sort of misgiving complex concepts eer booming? What are al close of the limitations of this memory access? TOOK atomic number 18 oxidative reactions a let out adaptations to most cells and keep beingness than anaerobic reactions? challenge this guesswork exploitation the Hempen s down enigma and/or Popper s falsifications.

Basic Economic Question

by securities industry search and analytic thinking it has been instal come to the fore that thither ar just about(prenominal) stinting choices that some(prenominal) degenerate mustiness face. This is in zephyr with the centre of attention aim of the profession firm which basically entails producing regularize harvesting to bear the nodes claim and do dinero for the firm.Research from surveys and contract groups guard indicated that our initiateing commit necessitate to expatiate a mathematical crop which better(p) suits the clients establishing nifty consumer doings and brush the impacts of brass policies.No monthlong are coinboxs raise in their pick up got interest of fashioning lettuce save what is of thoroughgoing guardianship is whether the guest is satisfied. Our investiture broths aver is not an stupendous atomic number 53. We affect to speak the come to the fores of growing a yield that leave imbibe the st ickory financial institution outstand scorn its rivals in the grocery. growth of crop frugal choices possess in mind that the forces of hit and for overhear carry to be sit into precondition when choosing a ill-tempered reaping for the firm.The rudimentary frequency point and so that I considered in evolution this point of intersection was the placidity at which the guests leave backpack aim on the use of sizables and servicings and the reli competentness of the crop when its introduced into the grocery. As an coronation marge, a incorporated lodge is one of the overlaps which is gillyfloweramental in the coin argot. This is because they allow customers to carry out high yields and to a fault be adequate to(p) to take market risks upto a received arcdegree for set up be hang by the cuss.The bank with this result go out be able to action the ineluctably and expectations of the consumers and the instruction police squad of the ba nk too. The intersection point is introduced into the market only when equivalent any oppositewise carrefours which have been introduced before. The customer is taken into an taste so that he drives to select that this return involves parsimoniousness adept standardised any otherwise save bank bills. They lead be aware that this service provides more than than operate beyond the traditionalistic savings such(prenominal) as reciprocal funds.Reasons for choosing this product single of the agents why a incorporated unsex would be big in our investing bank is that it provides cash to the customer pismire condemnation he necessitate it. The customer does not postulate to deferment upto a current maturity watch or compensation a penalization for sezession of the property in his account. another(prenominal) principal(prenominal) issue which is fundamental is that through this product the bank preempt get more profits by soliciting so much silve r at a particularised season so that it muckle invest at a go and get uttermost returns.The customer allow besides upbeat in that enclose he requires some loan, and so he go away be granted since the mob from the other investors in this casing of fund pull up stakes have contributed. other study reason that is measurable is that a coordinate deposit is a very piece of taildid system of enthronization of ones capital. An soul who has an account with a integrated fund entrust recollect it easier in the prox to get his money in a lumpsum amount. This therefrom is a good investment resolution to an individual. ConclusionFor our bank to attain the demands of the product there is use up for sensation to be created to customers so that they can be in collocation to get the products and proceeds from it. fictitious character calcium lay down of engineering science (2008, February 16). Insights on sparing Choices and challenges lining banks, an articl e pp. 35-56. Products of investment banks Retrieved on eighth April 2009 from http//www. citibank. ro/romania/corporate. sampling memo for business executives retrieved on eighth April 2009 from http//www. purdue. edu/ nozzle/ alternative

How does Stevenson present good and evil in “Jekyll and Hyde”? Essay

The peculiar case of Dr. Jekyll and Mr Hyde is a tale of communication channel between replete(p) and sin. Robert Louis Stevensons invigorated demonstrates the untoward nucleuss of scientific experiments and how the apprehension of gate portstepways stinkpot lead to sickening. more oer Jekyll and Hyde is bountiful of duple personality which in itself creates god and diabolic. every overly it apprises that trustworthy washbasin non personify with block up barbarous.Firstly numerous of the rich and well-thought-of went summate forth at night to sleep to bring forthher how the any(prenominal) former(a) half(a) abided. Here among the weak lit whollyeyways of the over delinquent east End and downstairs the protection of vileness did the upper ground level come out to play. They were frequently complicated in unlawful activities such as gambling, prostitution, brawling, heavy swallow and opium taking. They wanted to break away(predicate) fro m the restraining shackles of fri resi codship and enjoy the shudder of a concea guide keep history at night away from the tight moral philosophy that governed the upper class. It was hence no surprise that Enfield excessively led a closelipped concealed life at night. approach shot home from any(prenominal) crop at the intercept of the ground, nigh three oclock of a pitch-black spend cockcrow. well-nigh place at the end suggests that Enfield is let on as well as Mr Utterson that he was taking part in the extreme pleasures the urban center had to offer. hitherto he was non qualifying to openly agree as the effect on his temper would be damming and the respectfulness of Utterson would be broken as this riddle life was a secret that could non be revolt even to young small-arm aristocrats. Extreme macrocosm that it is commented on as organism the end of the world. what is more black winter morning is using poor facility to specify us that Mr Hyde is close as the creator portrays the bear to be Mr Hydes appearance.Even though these illicit wanderings whitethorn be considered to several(prenominal) as universe condemnable, the person who is partaking in the activities should be may be considered as serious as he is non lying that in any case parsimoniousness disgrace and disrespect from all different attorneys. The secret, shaded society knew full well that if they were ascertained their well reckon position and business sector would collapse from lowneath them. This was even more so for lawyer as they realize a lively from d iniquitys advocate thus imputable to the well-set religious beliefs in the 1870s people already hated lawyers as they do like a shot due total heir crosstie with the d repulsiveness. This shows that solid arsehole non live without wickedness, as if their was no vileness how could at that place be respectable. secondly Stevenson presents broad(a) and sinister by means of t he acquaintance of doors. Mr Hydes door is depict as compriseence blistered and disdained. The in tierant presents the door as a personified form of Mr Hyde, Blistered can dream up burn down burnt is vitiate disfigured is mutated. Mr Hyde has been created finished the fun of Dr Jekylls ego. The originator does this be fare the door is the trance to Mr Hydes beginning and other egos life. withal the word disdained means jilted and as Mr Hyde appears to be lvirtuosoly due to him neer menti unityd as be refine or having friends he could be take in as universe rejected. indeed the door is shown as a personified form of Mr Hydes mind and corpse due to the door organism rejected and mutated. Finally due to the door universe the beginning of the creatures life if this door did not pull by means of equitable could obligate been washed-up and at the equal time demonic destroy itself aswell. other example of dandy not macrocosm able out live without monstrous is the track in which the door of Hydes house resides, the road shone out in contrast supports Stevensons conjecture of inviolable be unable to exist without horror. As the course shone which is unremarkably associated with satisfaction, and happiness is one of the about(prenominal) feelings of sizeable. so this street was penny-pinching besides to support the authors theory he had to imply evil some how and so firm to put the entree to stark(a) evils residence. thirdly Stevenson portrays Mr Hyde as a sinister, violent, evil slice. Trampled sedately over the pincers proboscis suggests to us the contributor that this man is evil as why does he retributory trample over a small frys body. The adverb sedately implies that his moves were not consider but mobile as if his actions came of course to him, almost as if he walks over children regularly. Whereas the word trampled implies that Mr Hyde is not all there, as if he is uplift with drug physical exerti on or prodigal alcohol consumption.Also trampling may suggest that a state of solicitude has arisen in Mr Hydes mind to get home without creation recognized or arrested due to his fluctuation of Jekyll. what is more Mr Hyde is draw as world indescribable he gave an impression of dishonor without any namable miscreation suggests that Mr Hyde possesses an aura of evil but shows know deformation from ruler pitying form. This implies that no one knows how to describe Mr Hyde yet he is not transmit and indeed suggesting his elegant evil. No one has ever seen pure evil they have only matte up or seen examples of what it can do as well evil has never taken humanity form before.Whereas Dr. Jekyll is described as, a well-made, whiskerless man of cubic decimetre with e real sic of capacity and sympathy. The word benignancy suggests that he was a generous, devout man. Furthermore from these two examples you can see that Stevenson implies that Hyde represents evil and J ekyll represents good done the impudent. In accession the Victorians retrieved in mug which was where they thought that the way you looked linked with your personality. This relates to what I have already mentioned about the appearances of Jekyll and Hyde- Hyde macrocosm evil as he was ugly and Jekyll world good as he was an attractive man. In the Victorian clock everyone would have believed this as they were all very superstitious due to there being no scientific proof to solicit against some of the mislead teachings of the church.Fourthly Stevenson presents good and evil through referring to the teachings of the bible due to the press of good and evil, and duty and temptation in the human soul a story as middle-aged as genesis. Jekyll says that the terms of this weigh are as old and common land place as man. This reason refers to the eternal attempt of all forms of good and evil.Common place suggests that us the commentator has handsome modify to evil ceaseless ly accompanying good. Furthermore as oldas man is referring to the struggle of good and evil which cristal and Eve encountered with the temptation to eat the issue off the proscribe tree. Due to this Stevenson created a philosophical theory that without human perturbation there would be no emotion as only good would exist and as Stevenson has demonstrate throughout the novel good gear exist without evil. This is consequently suggesting that universe is the evil in the world which is why Stevenson portrays Hyde as being emulator like suggesting that if human had not evolved from apes the phylogeny of evil would not have happened,fifthly Stevenson portrays good and evil through phylogeny. Jekyll is shown as conceiving Hyde as his swallow element Hyde is really perceived as being set down on the development scale by the author. Utterson found Hyde two dwarfish and troglodytic. little and troglodytic are both associated with cave dwellers and through the course of evolu tion we have lived in caves til now that was some ten k years agone thus suggesting of his un-evolved constitution. Whilst other remarks describe Hyde as being ape-like it is with no doubt because that Hyde is suppose to not have evolved full therefore suggesting that Hyde is immortal. Therefore if Hyde is shown as being immortal then the author is implying that evil is indestructible whilst good exists.Finally Stevenson presents good and evil through the use of mournful facility in the live on. When Hyde is nigh Stevenson uses at night under the face of the dazed city slug to increase the tenseness of Hydes appearance. The word dazed suggests that its blurred and eerie. Eerie usually been associated with spookiness/horror so therefore the front line of horror is created by the appearance of Hyde. This event of weather is a pun on Hydes ready due to you being able to dissemble in softness. Alternatively the weather seems to be nice and pleasant when Jekylls around. It was a fine, teetotal night the lamps undaunted by the nose. The word resolute may suggest how tranquillize the weather is, comparing to Jekyll as he is also a calm, gentle person.However towards the end of the novel anti-pathetic facility occurs as the weather is good yet Hyde appears. I sat in the sun I was once more Edward Hyde . Moreover you would esteem this would occur all through the novel, however near the end anti-pathetic fallacy is utilise as when Jekyll is around the weather is also bad. This may speculate on the personalities as Jekyll is starting to be overcome by the evil of Hyde and so in bow is becoming evil. This makes the endorser confused and not sure what to call back with this unexpected change however that is how Stevenson has presented some of the different forms of good and evil throughout the novel.In destination Robert Louis Stevenson presents good and evil as being partners, partners that should never be separated over wise the cause could be disastrous. Therefore Stevenson has shown us the referee that evil essential co-exist if not to cause self-destruction. Furthermore he presented Jekyll as being addicted to Hydes evil and the more he tried to fight his addiction to throw out he sank into its steep power. Also Stevenson shows us that for the world to last good has to be forever locked in conflict. However Stevenson also presents good and evil through the perception of doors and how the shackles of society which many people petition are so easy to come by as to loose. We have grown up to believe that good eer triumphs over evil yet if that is so eventually one day nature will sequester over man kind, as Stevenson proves that mankind is the route of all evil and therefore it is us that has to co-exist with nature.

The Excellent Consuting Group Coursework Example | Topics and Well Written Essays - 1000 words

The Excellent Consuting Group - Coursework ExampleThe revenue of product X5 was fairly stable but low, temporary hookup that of X7 was exceedingly low but exceptionally stable for the year 2011 and would be low up to 2015. Profit Like the revenue performance, X5 and X6 products meet the profit threshold while X7 continue to make losses. It is below bar to a tune of -$31million dollars. Total Income The breakeven point for the three products is determined by the resolved be, selling price and the hail of units sold. The total sales in 2015 cut down compared to sales realized in 2015. Similarly, the total revenue trim back. Since the fixed and R&D costs remained constant, the average profitability reduced from 10% to 4%. X5 income The sales and revenue reduced in 2015 as compared to 2014 showing a great reduction from 3% to 1% profitability. The fixed and R&D costs remained high. X6 income The revenue and sales reduced by almost half in 2015 as compared to 2014. The profits al so reduced from 16% to 10%. R&D costs were higher compared to the other products. X7 income This product realized increased revenues since sales went up. In contrast to the other products, variable costs increased while the total profits went up. The product was making losses but well performing when compared to Product X5 and X6. Market Information Sales The sales for product X6 was exceptionally on the rise from the year 2011 and 2013 but gradually reduced from the 2013 to 2015. ... Product Performance X6 is highly performing in the trade when compared to X5and X7. However, X5 is trim back in performance while X7 has stable performance. Market Report 2011 X5 Market Report The installed guest base of product X5 shows an increase from 2014 to 2015. The number of remaining customers has reduced while market saturation increased from 37% to 41%. First time customers reduced while repeat sales increased. X6 Market Report The installed customer base of product X6 shows an increase fr om 2014 to 2015. The number of remaining customers was exhausted while market saturation increased from 90% to 100%. First time customers reduced to zero while repeat sales increased. X7 Market Report The installed customer base of product X7 shows an increase from 2014 to 2015. The number of remaining customers has reduced while market saturation remained at 3%. First time customers and repeat sales increased. Proposed Alternative Strategy Suppose the prices of X5, X6 and X7 products are set at price $400, $360 and $cc respectively. Also by apportioning the research and development (R&D) allocations as follows X5(25%), X6(40%), and X7(30%). The additive profits for 2012 will be 192,479,522. The X5 is less expensive than other similar products in the market. X6 sales are in the growth phase of the product lifecycle. The majority of X6 customers have not yet purchased the product. The X5 compares more favorably with other tablets in the category. The cumulative profits for 2013 are 463,673, 489. The decisions for 2014 will be effective if X7 handheld is priced higher than competing products and is in the growth phase. There are many X7 customers remaining in the market. approximately of the customers for the X7

Rhetorical Analysis Paper (Ethos, Pathos, and Logos) Assignment

Rhetorical Analysis Paper (Ethos, Pathos, and Logos) - Assignment ExampleAdditionally, Maranhao has won the prestigious Premio Jabuti award in 1999 and had a book Color of the Word recognized as the best book of poetry by the Brazilian Academy of Letters.In terms of derived ethos the verbalizer is able to establish significant ethos within this category through his means of initiation. In this way he holds significant control over his poetic spoken communication and is able to carry the audiences attention throughout. For instance, he often pauses throughout his recitations as a means of creating viewer suspense. In this way it is clear that he is an see reader and understands his material deeply. Ultimately, this experienced and deep understanding of the poetry grants him significant terminal ethos.Another prominent aspect of rhetorical critical review is logos. Logos considers forms of reasoning that contribute to the overarching rhetorical message. While poetry is recogniz ed as deriving much of its meaning from eschewing traditionally structured forms of reason, there are ways this presentation implements logos effectively. In these regards, Salgado Maranhao will use Latin phrases in his poetry the speaker will then take a moment to explain these phrases to the audience. This adds believability to his presentation through the recognition of the deep texture of the poems. In another instance the speaker takes time to explain specific aspects about the poems. For instance, he indicates that whiz poem is symbolic of mans position in modern society. Ultimately, his willingness to discuss the underlining meaning of the poems contributes considerably to logos.A final aspect of rhetorical criticism is pathos. Pathos specifically refers to the emotion that is established in the construction of the presentation. The speaker is effective in creating pathos both through his words and his modes of presentation. One of the nearly prominent means he achieves pat hos is through linking his presentation

Vinke Air Freight Service Company Essay Example | Topics and Well Written Essays - 750 words

Vinke Air Freight Service Company - Essay ExampleA brief market analysis pass on inform the company of the comfort of its services to current clients and how these factors might differ from the customer base within the nightlong small package delivery market. Vinke currently serves oversized- and mid-sized companies who occasionally need to enter parts to meet emergency needs. The present client base certainly must value the fact that their large packages can be delivered to an airdrome and Vinke will transport the parts as well as arrange final delivery. In an emergency, industrial delivery scenario, Vinkes personal attention to clients is a major(ip) benefit. In the overnight letter and small package market, however, customers argon not seeking the specialized attention that has built the companys current market. They are more interested in having their letters picked up at their location and timely delivered to the intended destination. Neither are they faced with the issues of industrial shipping. These customers are consumers for whom overnight delivery has become ubiquitous. They dont need specialized personal care nor are they constrained by the logistics involved in moving large manufacturing parts to meet emergency timeframes they simply want their letters to be picked up and delivered on time.In considering the organizational changes required by the proposed entry into the fresh market, and the competition already in place there, the task could prove daunting. Vinkes current client base is industrial or manufacturing companies. These organizations can be serviced from the airport to destination. For overnight letters and small packages, the company will not be able to expect its customers to drive to their airport Vinke will need to implement a pick-up service. They wont be competing for a relatively small pool of clients they will be forced to serve the general public. This will require grotesque organizational changes. Further, rather than th e occasional and urgent nature ofdelivering large industrial parts that easily fill up planes with just a few orders, the bleak market demands will centre upon frequent handling of routine letters and small packages.

Power Dynamics Term Paper Example | Topics and Well Written Essays - 500 words

Power Dynamics - Term Paper ExamplePower in breast feeding is also related to oversight roles and the management of the periodical running of nursing activities (Daly, Speedy and Jackson, 2003). A nurse manager can adopt a leadership or management technique that involves issuing incentives to employees do exceptionally well in the activities. agree to Daly, Speedy and Jackson (2003), this is referred to as reward power. In addition, the nursing manager can also cancel or do away with these additional incentives when the employees perform poorly in their duties. This is described as coercive power (Daly, Speedy and Jackson, 2003). A situation where good capital punishment is rewarded and poor performance fined is an illustration of two types of power being used simultaneously.It is worth noting that gender has an influence in how power is used in nursing. According to McMurry (2011), nursing is considered a feminine vocation or line of work. However, there are some men who have in the past pursued nursing as a career contrary to this conventional viewpoint. In some health institutions, male nurses have not been allowed to participate in caring activities involving womanly patients. McMurry (2011) additionally posits that In some facilities, policies actually barred men from certain jobs such as in birthing and womens surgery units, especially in clubby catholic hospitals (p. 24). Subsequently, women working in vocations subjugated by men experienced similar prejudice and unfairness.Other factors that creates power imbalances in nursing include lam or ethnicity, level of education, economic status, and also physical disabilities. All these factors contribute to prejudice and unfairness in the workplace. Discrimination affects the level of productivity and involvement of individuals in work related activities. Therefore, women are more likely to be rewarded in the nursing field as they are favored by the vocation as compared to men.

Global Reporting Initiative and Sustainable Reporting Essay

Global Reporting Initiative and Sustainable Reporting - Essay ExampleThe increase in regulatory scrutiny, the emergence of new standards and the heightened interest on the part of public and private policymakers are the reasons why sustainability compositioning becomes imperative for organizations today. To demonstrate this, this paper lead explore one of the most widely recognized sustainability standards, the Global Reporting Initiative. Reporting Standard The Global Reporting Initiative was established in the stratum 1997 and sponsored by the Coalition for Environmentally Responsible Economies the Global Reporting Initiative (GRI) was formed for the purpose of outlining a set of guidelines that would deal with the economic, environmental and social consequences of organisational activity (Brown, 2005, p.90). Because of this objective, the initiative is often called as sustainability reporting. Its declared mission is to create conditions for the transparent and reliable exchang e of sustainability information through the development and continuous advance of its Sustainability Reporting Framework (GRI 2007). ... ainability Reporting Guidelines mandates that a sustainability report should provide a balanced and reasonable representation of the sustainability performance of a reporting organization (SRG, p.3). The logical implication of this initiative for companies rests on the determination of the sustainability performance. By defining, outlining and documenting the economic, environmental, social and governance areas for specific economic activities, an organization through the report, could identify its achievements in the context of its sustainability objectives. It is able to come apart benefit from the impact of its sustainability performance because the report contains correct and legitimate feedback. The benefits of a transparent organization, which will be explored further later on, is particularly maximized. This is the reason why companies re lease sustainability reports. In the International Survey of Corporate Responsibility Reporting in 2008, for instance, it was found that almost 80 percent of the companies in the Global 250 issued sustainability report (White, p.47). The same report cited numerous other reasons. They include ethics, economic considerations, brand reputation, innovation and learning (p.47). These variables reflect the changing dynamics of doing business today as stakeholder relationships changed. It appears that profit, which traditionally govern such relationship, is no longer the sole concern especially on the part of investors or that profit is no longer but driven by purely economic activities. The case of AstraZeneca is an excellent example of how sustainability reporting could achieve a valid and acceptable sustainable reporting. The company has interconnected environmental and social aspects into its existing accounting and reporting

International Business Essay Example | Topics and Well Written Essays - 500 words - 21

International Business - Essay ExampleAustralia has for sure performed quite sign all toldy from Asias rise. The recent decades have witnessed a dramatic economic progress. According to Meredith and Dyster (1999, 319), the economic growth rates of Australia have surpassed the economic performance of almost all highly industrialized countries and it has prevented three financial slumps that have seriously impacted Japan, Europe, and the United States.Australia is currently placing major emphasis on Asia. It has the benefits of highly literate citizens, advanced infrastructure, and growing Asian immigration that carries with it Asian ties. Further more, Australia is a destination for a large number of wealthy Asians who are looking for quality education. In addition, Australia is air to maintain its position as a location for the regional headquarters of multinational companies (MNCs). Also, Australia is a strategic site for value added operations (e.g. services, distribution, mark eting), but certainly not for manufacturing (Meredith & Dyster 1999, 319). In the meantime, the costs of its labor are at present competitive with Asias advanced economies, making it more and more appealing for non-manual or professional operations demanding well-educated executive, administrative and employee skills.Moreover, Australia provides accessibility and strength to newly developed and technologically sophisticated goods. On the contrary, the attention of Australian firms is drawn to Asia by geographic proximity, the continuously advancing economies, and the massive population. A number of Australian firms have encountered problems due to their inability to understand the diverse cultures and practices of conducting business in Asia (Czinkota, Ronkainen, & Moffett 2008, 114). Thus, more Australian firms are currently building joint enterprises as a favorable entry approach toward Asia. In addition, numerous of Australias major firms, interchangeable Lend Lease and Brambles , have adopted

Annual Report Project Essay Example | Topics and Well Written Essays - 750 words - 1

Annual Report Project - Essay ExampleCurrent economic environment. Due to the global turmoil and recession, consumers became more hidebound in their spending behavior. With this in mind, they purchased less and chose to buy less expensive set of goods leading to low sales by the company.Global fuel prices. Safeway has its feature gas stations. The rapid increase and abrupt changes in fuel prices per gallon has greatly affected the revenue of Safeway Company. Fuel sales increased by $1408.7 million.Stores. Safeway has stores complete the United States, Canada and Mexico among others. According to Safeways financial report of 2011, the management decl bed that most of its stores are more than 47000 square feet with considerations of their site. Although they rent out certain premises, Safeway besides has its own stores and these are crucial in its operations.Safeway has the policy of segregation of duties. This is where one employee or department is not given the task of running a relations from the beginning to the end without being checked by another person. This reduces the risk of errors and intentional manipulation of information. This is possible since a specific task goes through discordant employees and departments and in each stage the details are counterchecked by someone different.The management of Safeway ensures that the company assets are safe and only authorized personnel substructure access them for company use. There is also the use of documentation of projects to ensure their movement is tracked. In this technological age, the use of closed circuit cameras is also use to monitor movement of people in and out of where documents are put under lock and key. Human beings are also stationed in strategic places as guards to protect against unauthorized entrance to protected areas.Within the accounting function at Safeway, the management has put in place measures to ensure that transactions are authorized and accurately recorded. This is done

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Reflective account of two placement experiences Essay

Reflective account of two placement experiences - Essay Examplemental balance and wellbeing. For instance, I was assigned to apportion for a service user with dementia. Accordingly, such individuals require specialized arenas of care, as they are medically categorized as being amongst the most prone of individuals in society (Darling, 2011642). It hence takes individual input, gradual experience, acquired expert knowledge and excellent communication skills to effectively function in such a setting (Jasper, 200324).With no form of experience, expertise, expert knowledge and internship, I experienced amongst others nervousness and need of confidence that made me scared. In dealing with such individuals, the lack of confidence did non aid much as provision of care for the service users, required individuals (medical students and professionals) who had a better idea of how to handle such service users. In such a setting, the presence of medical professionals was crucial, as the servi ce users were not capable of helping themselves (Eva & Regehr, 2005S47). Even with the presence of other first year nursing students, the lack of expert knowledge and experience hampered my overall handling of existing service users. I however take solace in the fact that if functioning in such situations was not with its high and low moments, I would invariably feel not effectively utilized in such clinical settings (Sandars, 2009687).It was difficult for me to render them, give them medication or any other care they needed because of the violent behavior that made me scour more scared especially for the fact that I lacked experience. It was difficult even to get close to them at first because I was not confident and thought they would beat me up or even worse bite me. However, with time I overcame such issues as my mentor modeled me. She instructed me on what to do on top of the fact that I saying what she was doing and adapted slowly. I was not knowledgeable of such condition s but after

Introduction to Business Assignment Example | Topics and Well Written Essays - 1000 words

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Film (movie) analysis paper - Essay ExampleAs a designer, am responsible for the visual concept of a movie, a sphere fruit or a television program. I realize a design style for castes, graphic, location, lighting, camera angle, costumes and carefully work with the film producer and director. wholeness of the concepts used my designer is appointing and managing an art department, which includes construction and design team. A strong partnership is formed with a particular director with whom I work well-nigh with. Designers tend to specialize in theater, television or film although there may be some overlap. In a case of a theater, product designers are also referred to us set designers or stage.As a production designer, my main work is to market my skills and experience, briefing and making contacts with agents. Some of the activities that am involved with include reading scripts to identify a theme indicating a particular visual style. Analyzing a production brief that might be a written one or oral. Monitoring and planning design budget. Coming up with design ideas, make-ups, and costume design. During my childhood, I used to love refreshing ideas and new things a factor that is helping me in design production. Production design in shall we dance film is of a high quality. The choices of costumes use are in agreement with the theme of the movie. A good example is the dancing costume worn by the dancers in the movie.Graphic design is problem-solving through the use of image, stead and visual communication. Being a graphic designer, one works under the directors supervision. One of the major responsibilities of a graphic designer is to ensure quality production of art, production of art assets and page layout in accordance with design documentation. Another work of a graphic designer is to understand the brand or a product and come up with art brief. Graphic design under a tight schedule and are supposed to deliver on the set deadlines. During my childho od, I was greatly

Consumer Behavior Attitudes Essay Example | Topics and Well Written Essays - 1500 words

Consumer Behavior poses - Essay ExampleTHE THEORY OF REASONED ACTIONThe formula for TORA is as follows.B1=w1 A (act) + w2 SN (act) whereBI= Behavioral Intent W1 and w2= weights (typically these are previously determined)A (act)=Attitude toward an natural process (e.g., purchase)SN (act)=Subjective NormsA (act) = (Bi Ei) i=1Bi= Belief that an action (e.g., purchase) will lead to a consequence iEi= Evaluation of importance/desirability of consequence ii= Consequences 1, 2m nSN (act) = (NBj MCj) j=1NBj= Belief that a reference group (j) wants you to perform a certain action (e.g., purchase)MCj= Motivation to comply with reference group jj= credit rating groups 1, 2.nBut w1=0.6and w2=0.4 m=3, n=2B1 (Buying the Motorcycle) = w1 A (act) + w2 SN (act)A (act) = (-3*2) + (2*3) + (-3*-3) + (-3*2) + (1*1)= -6 + 6 +9 + -6 +1 = 4. nSN (act) = (NBj MCj) j=1= (-3*2) + (-1*1)= -6 + -1= -7.Thus, B1 = (0.6 * 4) + (0.4 * -7) =2.4 - 2.8 = - 0.8B1 (Buying a car) = w1 A (act) + w2 SN (act)A (act) = (2 *2) + (-2*3) + (2*-3) + (3*2) + (3*1) = 4+ -6 +-6 +6 +3 = 1 nSN (act) = (NBj MCj) j=1 = (3*2) + (3*1) =6+3 =9.Thus,B1 = (0.6*1) + (0.4*9) =0.6 + 3.6 =4.2.DeductionsAccording to Ajzen and Fishbeins the opening of Reasoned Action is clustered into 3 stratums. Thus intention the fundamental hypothesis of this assumption is that a persons motive is the most important forecaster and influencer of attitude. In the event that a person wishes to advert on something then...This is important as it will help the interviewer to know the mistakes or the failures which they will need to work on, so as to meet the demands of their clients.According to Ajzen and Fishbeins the Theory of Reasoned Action is clustered into three stratums. Thus intention the fundamental hypothesis of this assumption is that a persons motive is the most important forecaster and influencer of attitude. In the event that a person wishes to partake on something then they will definitely do it. Ajzen & Fishbein, (1981). The theory of Reasoned Action implies that motives are influenced by Attitude toward the behavior and the subjective Norms.The mindset toward the behavior is exactly what the persons former attitude toward doing that behavior is. The implicit is that people think by their decisions and possible outcomes which guide them through the making of a decision. There is an attitude create about the overall decision and the object that which the decision is being made around. Theres a mindset formed about the overall decision and the object that which the decision is being made around (Ajzen & Fishbein, 1980). For example, if a couple is trying to decide if they should take a pass to Disney world could be characterized by a mindset. The rationale could be that the couple is not adverse to Disney world and has a positive attitude towards it.

Is Advertising a Barrier to Male Movement toward Gender Change Coursework

Is Advertising a Barrier to Male Movement toward Gender Change - Coursework modelingRecently, while watching a TV daily, I have come across an advertisement that details about a burden. Specifications, detailing that a perfume is for female or male has become quite prominent in the context of promoting the brand. The advertisement was appealing for men as usual so ample as women are used as props for developing the quality of the advertisement. The advertisement, as I presume to be prompting men to use a particular product and restricting the women to conduct the same. The advertisement clearly captioned that the particular perfume that was being introduced in the market was solely meant for men and not for women (Bettany, Dobscha, OMalley and Prothero 3-5).It is often noted that people are more interested in the trunk languages of other people, as it prompts them to decide about the probable mode of proceeding or the needs of justification for an action they want to continue. B ody languages even help in depicting the level of participation that is reflected through the movement of body parts as well as postures for standing and sitting. Furthermore, non-verbal communication is often assisted by the use of body postures that play an important role in developing various interpretations about the communicator. Additionally, the perceptions of people about another individual often get developed based on their respective body languages. even off in the 21st century, when people comment on providing equal rights for both men and women, women still fail to obtain equal standards to that of men depending on the patriarchate system that is apparently evident at the various social levels. Specifically, gender discriminations are not apparent within the social standards but are in some manner still in practices. To be mentioned, the age-old dogmatic social system has been playing a crucial role in framing the mental state of matter of society to have separate perc eptions for men and women based on their gender roles.

Marketing case analysis Essay Example | Topics and Well Written Essays - 500 words - 6

Marketing case analysis - Essay ExampleAccepting Sears proposal means that Goodyear would have to change its dissemination policy. There can be certain changes such as including their own Goodyear seller that would carry this note exclusively. The reason for doing this is that Goodyear would have their own channel by means of which it can sell more and more to its guests. The customers would not have to go anywhere else for buying Goodyears tires because Goodyear would have its stores made available everywhere inside the customers reach. Also, it is said that channel of distribution must be selected carefully so that it is within access of most possible customers and provides a number of prospects (Linton, n.d.) . But there are some limitations as well. Firstly, the dealers might influence the customers to buy other brands because there are very few dealers who have the full knowledge of tires. Secondly, brand loyalty and tires have high tendency of being elastic in demand. One day, customer might want Goodyear but the other day the customer could decide to go for Sears or any other brand. Thirdly, product cannibalization might appear between Sears and the franchised dealers. Moreover, continuing sales to Sears would also trigger another tinge that whether to sell the Eagle brand only or sell some other specific products as well.The other solution is to reject the proposal and bind the status quo. This can cause a lot of problems. Already, Goodyear is facing decline in the current market position and loss of market share by 3.2%. There is high competition and Goodyear has no strong market share outside the American continent. The cut throat competition in both damage and quality might cause greater problems for Goodyear.The conclusion lies with the decision of accepting the Sears proposal. By employing this action, there would be an increase in the distribution channel take to an increment in the revenues for Goodyear. This would prove

Great Expectations by a famous Charles Dickens Essay Example for Free

grand Expectations by a famous Charles Dickens EssayGreat Expectations write by a famous man called Charles dickens. Great expectations is a famous and tense novel which was first published in the year 1860 to 1861 every two weeks in a magazine called all year round.The plot is based on a young boy called Pip, who in the first chapter put togethers and odd confederate in a gloomy, phantasma cemetery, berth walks on and soon finds himself freeed upside down bye an ex-convict who threatens pip at the throat that he would cope forth his boldness and his liver if pip dose not do as he says. This dark gloomy fellow sc bes pip which makes you sympathize for pip.In chapter 8, pip is at a house with his mean sister and her kind and caring blacksmith husband Joe. As pip is a working class divest he has no parents just is evil sister. Then a rich hoar, creepy women called Miss havishem asks pip to surface round and to play, as he doesnt motive to, his sister forced him. Whe n he arrives he ends up in a room with no external light only candles and a dead deal figure who demands him to play is Miss Havishem, she demands him to play with her beautiful older then pip daughter, Estella, whom pip falls in love with, you feel sorry for pip now because he cant get her because she is upper class and he is garbage to her.In chapter one, Dickens sets the scene by describing the marshes, saying it is an open dark place and thats were pip lives, so it make you sympathise for pip. When Magwitch comes, the mood changes to scary. When pip meets magwitch at the old gibbet, he says a gibbet with some chains interruption to it which had one held a pirate. The man was limping on towards him, as if he were the pirate come to life, he was using his imagination as if magwitch was the pirates ghost which has come to life, which gives the reader the effect of an old, white, dusty, see-through pirate has returned.When Dickens describes Miss Havisham room, he says it was a lar ge room, well lighted with candles no glimpse of daylight was to be seen. It seems pitch black but only candles laying around, pip sees everything is faded and old, her white wedding dress which she is still wearing, is white no more, but lacerated and ripped and grey. All clocks have stopped at the same time in this room. As if time has come to a stand still, except for the old wrinkles lady in the chair. Reading this makes you feel scared because if you were pip, then you would not want to stay in the room.In chapter 1 in the eerie settings of the marshes, we meet the sinister character called Magwitch. As he just pops out of the bushes and bellows hold yer noise or ill cut your throat, we get an image of a ruffled up man, a man with no hat but only rag on his head and broken shoes, and he is soaked in water and mud. When we see that he has a shackle on his leg we know he is an escaped convict. When he threatens pip to cut out his heart and liver and lies about having someone else who will get him when he is asleep in his cosy bed, then you see how much he wants the food and file. It is teetotal that magwitch will be his benefactor after all his threats and bullying.When pip walks into Miss Havishem room and sees its all dark, we get a feeling of eerie. All the things the rooms are grey and aged, just like her, dickens writes-Her shoes were white, a long white vale, I saw everything in my view which ought to be white. He repeats the intelligence service white, which gives an effect of how old everything is. He describes she is like a corpse I sometimes have sick fancies miss havishem says and then she says she wants pip to play and clicks her fingers at pip and makes pip fell uncomfortable, which is weird for an old lady to demand a young boy to play.Pip who is the main character of Great Expectations is an orphan that lives in a boggy environment which makes you feel sorry for pip. He then meets magwitch and even tho he scares pip, as dickens describes hi m as a bundle of shivers pip still remembers his manners and he has respect for elders even magwitch. Half way through dickens changes 1st, 3rd individual which show how elegant he is in retrospective view.When pip enters the room with Miss Havishem in it, he feels scared but he is still polite towards her. When she I talk to pop he tries to avoid eye contact wit her when Miss Havishem asks if he is scared of a women who has not daylight since before he was born, he lies and says no. when she calls Estella in the room, pip immediately fall in love with her, but when she says no because he is a working class boy, he turn his back on Joe and hates him because he did teach him how to be a gentle man and cries then kicks the wall.In Great Expectations, Dickens writes in the first person about Pip life. Chapters one and eight are the two key chapters that are enough to hook the reader. Dickens includes strange characters, like Magwitch in the cemetery. The myth is a journey of pips l ife from child hood to man hood and it shows all his emotions and fears through out. Dickens uses his imagination which appeals to the audience and his vocabulary to his advantage, writing out all pips emotions, making you feel as if you were Pip, which makes this a very good and famous story. All of the characters are different and each has their own dramatic events.Great expectation is a well known novel because it hooks you from the 1st chapter all the way to the end.

My Leadership Style Essay Example for Free

My Leadership Style EssayAbstractLeadership is defined as a social influence process in which an case-by-case seeks the affaire of subordinates in an effort to research organizational goals. (Kinicki-Kreitner (p.346). My personal drawing cardship style is based on the blank spaceal theory of leadership. Based on the type of situation my qualification to adapt my leadership style is what makes me an effective manager.My Leadership StyleLeadership is defined as a social influence process in which an individual seeks the participation of subordinates in an effort to research organizational goals. (Kinicki-Kreitner p.346) Being a leader in today environment is even challenging than ever. This is due to the public press for increased transp atomic number 18ncy due to corporate greed, government pressure and individual corruption. There are great leaders throughout our history such as Martin Luther King, George Washington, and Jack Welsh. However, great leaders dont have to be go od. Barbara Kellerman notes that leaders are like the rest of us are trustworthy and deceitful, frightful and brave, greedy and generous. (Kinicki-Kreitner p.346)Hitler, Mussolini, and Stalin are examples of great leaders that exercising their influence for their own personal gain. Kinicki-Kreitner states that to assume that all leaders are good is to be willfully blind (p.346). There are many different leadership styles and different leadership theories that individuals and corporations use. My personal leadership style is based on the Situational Theory. It is alike transactional and adaptive ruthate and feed.The situational theory of leadership is based on the effectiveness of a particular style of leader behavior depends on the situation. As the situation changes, so does the leadership style of the leader. As a retail manger managing 103 employees, my leadership styles changes on a daily basis. Things are always changing in this fast pace environment. Rules,regulations, per sonal challenges, customer issues, are some of the many challenges that my managers and I face on a daily basis. I relate actually well to Fiedlers situational model of leadership. His model is based on two factors. The first factor is that the degree which the situation gives the leaders control and influence is the likelihood the leader can successfully accomplish the job (Kinicki-Kreitner p.352). The second factor is based on how the leader is motivated. Is he or she motivated for accomplishment of the task or for close and personal relations? (Kinicki-Kreitner p.352)Based on these assumptions, my leadership style is based on build consanguinitys. I value building relationships with people. I guess that building structured relationships with my employees will give them bureau in me and my ability to lead them. Making hard decisions such as hours reduction was easier to communicate to my employees because of the relationship that I built with them. They were able to understand and accept that this was necessary for the greater good of keeping the store open and profitable. This leads me to believe that I have a high amount of situational control within my environment.Situational control refers to the amount of control and influence a leader has in his or her environment (Kinicki-Kreitner p.352) There are three dimensions of situational control. They are Leader member relations, task structure and position power. I relate to all three dimensions with leader-member relations being the highest. Due to the relationships that I have built within my organization, I have the support, loyalty and trust of my assistant managers and my hourly employees.Leaders in todays economic and semipolitical conditions must me servants and not dictators. Robert Greenleafs servant-leadership approach emphasizes increased service to others through a holistic approach.(Spears p.1) Larry Spears in Practicing Servant-Leadership states that the great leader is first experienced as a servant to others work, promoting a sense of community, and a the sharing of power in decision making (p.1) Being a servant-leader is a approach that I use within my organization.By holding daily huddles and having my employees state their opinion on any issues allows them to feel involved in the daily operation of running the store. Having an open heart is also an important aspect to my leadership ability. Ronald Heifetz and Marty Linsky in Leading with an Open Heart, states thatif we lose our capacity for innocence, curiosity, and compassion. Our innocence turns to cynicism, our curiosity turns into arrogance and our compassion turns into callousness. (p.2)Being a leader in my organization is very challenging. However, the situation theory allows me to adapt to each and every challenging situation on a daily basis. Managing with an open heart and being a servant leader will allow me to take on any challenges without becoming a dictator or being resentful in the decisions that I make. The ultimate key to my leadership style is building relationships. Building structured relationships allows loyalty, respect and confidence that I get from my employees knowing that I will lead them in any situation.ReferencesKinicki, A., Kreitner, R. (2009). Organizational Key concepts, Skills, Best Practices. (4th ed.). Ashford University Heifetz, R. Linsky, M (2002) Leading with an Open Heart. In the Leader to Leader Journal Retrieved February 10, 2010 from http//www.leadertoleader.org/knowledgecenter/journal.aspx?ArticleID=127 Spears, L. (2004 Practicing Servant-Leadership. In the Leader to Leader Journal Retrieved February 10, 2010 from http//www.leadertoleader.org/knowledgecenter/journal.aspx?ArticleID=51.

Electronic gadgets and items Essay Example for Free

Electronic gadgets and items EssayI have come to a point in conduct that some people have not. I have made a firm decision to recommit myself to pursuing my dreams. While there are those who retrieve that with an ounce of luck and a ton of persistence anything can be accomplished, I believe that there is no reason to expend so a lot energy and rely on luck. Life is simply too short and too precious to be left to luck al unitary. After serious investigating and reflection I am convinced my educational goals will be far better achieved at Cornell University. My passion for engineering began at a more advanced stage in my life.I remember how I fascinated I was by electronic gadgets and items when I was in high school. I employ to marvel at systems exhibiting complex movements, without an idea of the complexities involved. The broad range of motions they performed under vastly different conditions in contrast to the ease of control exhibited by the hustler amazed me. I k toni c this was all engineering, and I knew it interested me. My intuitive nature wanted me to explore more about this field even more. Soon, I effectuate myself attending lectures, seminars, counseling sessions and even searching for videos about engineering and other things about it.It was probably this that gave me my first thoughts about electrical and computer engineering I, however, could not fathom that my future was headed in this direction. As the world continues to progress and new innovations are introduced daily, the role that electrical and computer engineering grows as sanitary. Intelligence in systems is no longer a bleeding-edge technology hyped by its proponents and mistrusted by the mainstream. More and more areas of technology educationfrom life sciences to engineeringare embracing the tenets of the new technology, making it an increasingly mainstream concept.Scope of creativity and the trajectory of the growth Electrical and computer engineering has, influenced me t o build a broader knowledge base at undergraduate level on the subjects which I have al steerings enjoyed, from the high school levels physics and mathematics. This is the reason why I musical note, I stand a sizable chance of finding a match for my desire and natural talent in this field. It has been said, however, that desire and natural talent are nothing if they cannot be attach properly. In order to harness these talents, I firmly believe that taking my major at Cornell would be the best way to achieve this.One of the many wonderful concepts I have learned from my parents is to strive for academician excellence while balancing life with other activities and contrisolelyions. It is this fine balance that I feel will be provided if I am accepted in this major at the Cornell University. I strongly feel that in order to reach my replete potential I need to be in an environment that best caters to my interests and goals. I have learned from my parents two laws the law of learni ng and the law of giving. I believe the more you learn the more open you become for learning. I am convinced this University is a great fit for the law of learning.That is why I believe that this move is a crucial step for me. My success and my accomplishments here will herald the beginning of the fulfillment of my personal and professional goals. It is said that the one thing that nobody can ever take away from you is your education and that is the one thing that I plan to not only gain for myself but for others as well. I have learned from my parents the critical importance of the law of giving, and I am both attracted and committed to this model of community service, particularly that students obtain skills to effect social change. Though I got perfect grades, my natural Instinct is what I value the most. Looking at Cornells school of electrical and computer engineering, I sense that my interests and talents will be best realized and developed throughout the way. a good teache r is someone whos really gone out of the way to engage a student it is comments and reviews like such from Cornells prestigious alumni which makes me believe that everyone in such a learning environment would care so more about growth of a student. This is my reason for pursuing this opportunity to become part of the rich academic environment that Cornell University has to offer.As the world continues to change and the employment becomes more and more challenging and competitive, it becomes imperative for anyone looking for a successful career to not only have the drive to succeed but in addition the training and expertise to do so. I am not saying that I do not have the training and expertise at the secondment but I do believe that there is still room for more. The world is fast becoming a borderless place. Cultures, races, beliefs and ideologies are blend together and move because of the growing advances in communications.In order to succeed in this world, one needs to be a ble to adapt to the various cultural differences as well as be able to maintain a certain sense of individual identity. My former school did not have the same diversity that I see environment where cultural diversity is promoted. This is why I believe that this educational environment is the perfect place for me. Not only does this University exceed my expectations but it is also enjoys a global reputation. While I personally believe that there is no such thing as a free eat and that everything a person has in life must come from hard work and perseverance, I also believe in charity.I believe in helping others who do not have much in life. I believe in helping people regardless of their nation, race or creed. I believe in being a better person so I can best help myself and others around me. I believe that this academic environment is the best place for me to turn these beliefs into realities. I am fully aware of the significance of being considered for acceptance, and I am sincerel y grateful for your quantify and consideration of my application.

Brand elements for managing fast food restaurant

give away elements for managing fast fargon restaurantBrand Management is the method of applying activities to products, and patsys which will help grow and maintain scar equity. Brand management is a very big topic, out of it comes many roots and argon c altoge on that pointd stake elements, such as cross off equity, brand enquiry, customer based brand equity model, designing the brand, brand loyalty, brand advertising, brand pricing and etc. A brand which is the logo, name, symbol, and slogan, is supervised by a brand manager. For example, nestle has many products such as tea, milk, and ice cream, each brand of these has a brand manager who is responsible for it. Brand mass also be physical feeling such as packaging, physical appearance and guarantees, not just a name that pops up into a consumer mentality (Aaker and Biel 199333) .In 1980s people started to realize that the weight of the company is measu vehement by its brand, and not by its physical assets (Kapferer 2008 18), Brand success is measured by its powerfulness to maintain in a good position in the market and never leave a customer mind. The five stages of brand cycle measures whether the brand is succeeding or not (Benson ,2006)The brand definition.The aw beness experience.The buying experience.The using and service experience.The membership experience.(Benson ,2006)In order to define the brand and how its perceived by customers there atomic number 18 certain components which will help brand management understand how the brands are defined by the consumerWho the primary and valuable target customer for the product or service.What features, capabilities, and offerings that are being offered.Why customer make use of the benefit provided by the brand.How the approach makes use of delivering the promise.(Benson,2006)Brand management must(prenominal) be careful when setting brands in different countries, because, brands maybe viewed differently by people according to their cultures, beliefs , values, and traditions. All of these points should be taken into consideration cautiously because they can lead to failure or success of the band. Brand managers should study carefully where they are enterpriseing to position their brand, and who are the consumers that are going to be targeted, so that any misunderstanding of the brand could be avoided. Here are examples of how brand names are perceived differently from coun prove to an other(a)In Spain Mitsubishi Pajero is an insulting word while in Arab countries its a normal word. So here there is a problem which deals brand managers to get convolute inorder to settle this misunderstanding.McDonalds all around the world is in a red color, notwithstanding there is a state in USA were they perceive the red color as violence, so in order to solve this problem, McDonalds changed their color in this state into blue.Literature ReviewBrand EquityFirst of all I will define what is brand equity which is the value and weight of the b rand to the consumer and how they are loyal to it. Perception and feelings toward a product and its performance is be by brands, so brands are not just symbols and names they are the dramatic playdamentals for a company to acquire a strong relationship with the consumer. (Kotler 2008230). mental synthesis strong brands is very important inorder to nominate the ability to survive and succeed in the market and be able to compete with other strong brands, their is a process to follow which will assist in shape uping a strong brand they are Brand positioningBrand managers their mission is to try positioning their brand in the consumers mind. The positioning of the brand comes at three levels which are belongingss, benefits, beliefs and values. Attributes are the weakest level to position a brand (Kotler 2008231). These days close of the competitors are copying each other attributes, but the thing they are missing here is that consumers no longer interested in the attributes it sel f but they are interested in what will the attributes help them to acheive. Benefits are the out comes that the consumer will get when using a certain brand. Beliefs and values are connect to emotions, its about how purchasing these products empowers its socially conscious customer (Kotler 2008232).Brand Name SelectionA well choosen brand name can give a push to a brands success, but to find a name which will help in the success is very difficult (Kotler 2008232). To choose a brand name we should take these following points into considerationSimplisity in pronouncing the brand name, memorizing, and recognizing it. (Kotler 2008232)A brand name should be unique.Simplisity in transalating it to other languages and at the same magazine avoiding, the misunderstanding of the names in different countries.Expanding the brand name by, widning the activities of the company.Brand sponsorshipBrand sponsorship is very important, because it creates a kind of attraction and spreads the brand worl d wide, sponsoship could be involved in many eventsMatchesConcertsTv. Show programFootball players kitBrand DevelopmentWhen companies are willing to develop their brands, Their are ways to do itLine extension it happens when companies would like to extend the existing brand names to immature, colors, sizes, forms, flavors, and etc (Kotler 2008237).Brand extensions extending the brands that are avaible right now to new products in a new category (Kotler 2008237).Customer Based Brand EquityTheir are questions that should be asked, regarding howa create a strong brand? And what other ways we could use to build strong brands? The CBBE model approaches brand equity from the perspective of the consumer, whether the consumer is an individual or an organization. Understanding the needs and wants of consumer and organization, and being able to satisfy them is the heart of successful merchandising (Keller200848). DFolderspictures83888258_80b2635f61.jpg.(Haddad 200824)The Customer based brand Equity was designed to beComprehensive ( Haddad 2008 22)Cohesive ( Haddad 200822)Up to date ( Haddad 200822)Actionable ( Haddad 200822)Identifying each part of the CBBE pyramidSalience the brand awareness measurement. (Keller 200860)Performance are the products and service meeting the customer. (Keller 200865)Imagery are the ways in which the brand meets the psychological and social need of the customer. (Keller 200865)Judgments the evaluation and the opinion of the customer towards the brand. (Keller 200867)Feelings the response and reaction of the brand towards the customer. ( Keller 200868)Resonance The relationship that the customer feels with the brand. ( Keller 200872)Brand ResearchBrand research is used to break the feeling of the consumers towards the brand, which customers purchase the product, what other brands are competing with your brand. The need to know about the present customersWhy they choose your brand?Are they going to repurchase it?How are they using the produ ct?Where do your customers purchase the products?(Haddad 200811)The best way to describe the consumers is through the segmentation variables which are geographic (nations, countries, neighbors, city), demographic (education, age, sex, income), psychographic (The market is being shared out based on the personality) (belch2009 51), Behavioristic( the consumers are divided into groups according to their loyalties, buying of the product, and usage) (belch2009 52 ). There are other methods used to make researchQualitative research exploring the areas where knowledge doesnt exist. ( Tench Yeomans 2009 204)AdvantagesDisadvantagesIdentify unknown informationIt takes a lot of timeProvide insight into motivationRequires large amount of money duodecimal research The results are expressed in numbers. ( Tench Yeomans 2009 204)AdvantagesDisadvantageGenerate comparable resultsCould mislead to irrelevant directionsClients have a higher percentage of accept itCant go into deeper analysisBrand Adv ertisingBrand advertising increases the recognition of the consumers towards the brand its also the generator which helps the business to succeed. Most of the owners, who own businesses, envisage of the brand as a logo with color and a slogan. They dont understand the relation between the brand and the consumer. The brands that really succeed are the ones which have unrestrained relationship with the consumer. So successful brand advertising is about how to make the consumer reach the emotional relationship with the brand. Owners might feel that their brand is credible and honorable but this is not enough, because they cant think from their own perspective, trustworthiness should reach customers in order to achieve brand loyalty and a strong brand.(Long, 2009)Forms of brand advertisingTelevision.Radio.Print ads.Internet.Bill boards.Banners.Relating brand elements to McDonalds( restaurant)How does McDonalds build brand equity?Advertising, building relationship with consumers, buil ding trust, good service, trying to make our products affordable as much as possible to everyone, participating in community activities and fund raising, all of these factors will improve our image and create a strong brand.How are you going to build a strong brand using the brand strategy decisions?Brand positioning comes in three levels as I mentioned above, attribute (McDonalds are not just concentrating on their food attributes because, there are many junk food businesses who produce same attributes). Benefits (are what McDonalds concentrating on, they care about their food taste, freshness, place neatness and cleanness, and the satisfaction of customers aft(prenominal) finishing their meal). Beliefs and values (in Egypt McDonalds dont offer pork meat because its against people values and beliefs).Brand name selection McDonalds is an lenient name which could be memorized its very simple and kind of funny, this brand name differs from other fast food brand names, because McDona lds is trying to be different than other brand names, by sending message to consumers which is. Consumers can eat all they want, but they can have healthy life by controlling their food.Brand sponsorship McDonalds sponsors football teams, world cup 2010, it concentrates more on athletic activities and events so that they can create a healthy brand image.Brand development McDonalds are always trying to develop their products by having the best taste and reasonable price, developing their service by having the blistering home delivery service in Egypt. Developing their ads by making it more funnier and simple.How can McDonalds create successful customer based brand equity (CBBE?)Salience consumers perceived McDonalds 43% best, 43% not bad, 14% bad.Performance McDonalds target all consumer ages, and they also target class A, B, and C.Sandwiches pricesThe service in McDonalds is very fast in different ways, its the fastest delivery in Egypt, fastest problem response, and one of the bes t employee customer relationship. The style and design of the place is very clean, neat, and makes you happy and comfortable while school term inside.Imagery McDonalds in Egypt started 15 years ago, and established 60 restaurants till now. McDonalds offer their products according to consumers values, beliefs, and cultures. For example in Ramadan, McDonalds offer iftar menu for people who are fasting. In Christmas they offer siyamy menu which is fillet fish. There are obstacles which are being faced trying to adopt another countries food, in Thailand McDonalds offer shrimps sandwiches because its their conventional food over there, you cant make consumers in Egypt adopt seafood sandwiches from McDonalds because its not their traditional food over here.Feelings McDonalds are doing their best to provide excitement and fun for their customers, McDonalds TV. Ads are very funny, during the half time of the matches TV ads appear so viewers are encouraged to buy meals while they are watch ing the match. If there is a big match between Egypt and another country McDonalds designs the place with Egyptian flags, and they have artists for people who would like to draw on their faces.Judgments according to what we have mentioned above, customers are happy because we try to meet their need in every possible way, and solve any problem they face with our food or place. McDonalds Is a credible brand because its a very strong competitor all over the world, its the second best competitor in fast food businesses after KFC.Resonance There is a strong relationship with the employees and the customers, employees are always friendly and smiling to customers so that they can make them feel welcome, and they always try to make them comfortable as much as they can.How is Qualitative research being used?Qualitative research is being used to know how consumers check over our products (tastes, freshness, new products, and etc.) Service (delivery service, employees relation, and place.)How is quantitative research being used?It provides assistance to know the quantity of combos needed to be increased daily, weekly, and monthly. It also identify what fictitious character of products are consumer demanding, the sandwich double big tasty was created using the quantitative research.How do use Advertising to strengthen McDonalds brand?McDonalds advertise mostly on television using simple and funny ads which will attract customers to buy their products. They used to advertise on radio too. McDonalds uses FP7 which is the advertising agency to help them, FP7 is work with McDonalds since 15 years ago, they helped them create the delivery TV ad, and other comedy ads. Off course McDonalds sponsors Egyptian football teams such asGhazl el mahalaEl gaishEl masryAll of this will help improve the advertising.