Consumer Behavior Attitudes Essay Example | Topics and Well Written Essays - 1500 words

Consumer Behavior poses - Essay ExampleTHE THEORY OF REASONED ACTIONThe formula for TORA is as follows.B1=w1 A (act) + w2 SN (act) whereBI= Behavioral Intent W1 and w2= weights (typically these are previously determined)A (act)=Attitude toward an natural process (e.g., purchase)SN (act)=Subjective NormsA (act) = (Bi Ei) i=1Bi= Belief that an action (e.g., purchase) will lead to a consequence iEi= Evaluation of importance/desirability of consequence ii= Consequences 1, 2m nSN (act) = (NBj MCj) j=1NBj= Belief that a reference group (j) wants you to perform a certain action (e.g., purchase)MCj= Motivation to comply with reference group jj= credit rating groups 1, 2.nBut w1=0.6and w2=0.4 m=3, n=2B1 (Buying the Motorcycle) = w1 A (act) + w2 SN (act)A (act) = (-3*2) + (2*3) + (-3*-3) + (-3*2) + (1*1)= -6 + 6 +9 + -6 +1 = 4. nSN (act) = (NBj MCj) j=1= (-3*2) + (-1*1)= -6 + -1= -7.Thus, B1 = (0.6 * 4) + (0.4 * -7) =2.4 - 2.8 = - 0.8B1 (Buying a car) = w1 A (act) + w2 SN (act)A (act) = (2 *2) + (-2*3) + (2*-3) + (3*2) + (3*1) = 4+ -6 +-6 +6 +3 = 1 nSN (act) = (NBj MCj) j=1 = (3*2) + (3*1) =6+3 =9.Thus,B1 = (0.6*1) + (0.4*9) =0.6 + 3.6 =4.2.DeductionsAccording to Ajzen and Fishbeins the opening of Reasoned Action is clustered into 3 stratums. Thus intention the fundamental hypothesis of this assumption is that a persons motive is the most important forecaster and influencer of attitude. In the event that a person wishes to advert on something then...This is important as it will help the interviewer to know the mistakes or the failures which they will need to work on, so as to meet the demands of their clients.According to Ajzen and Fishbeins the Theory of Reasoned Action is clustered into three stratums. Thus intention the fundamental hypothesis of this assumption is that a persons motive is the most important forecaster and influencer of attitude. In the event that a person wishes to partake on something then they will definitely do it. Ajzen & Fishbein, (1981). The theory of Reasoned Action implies that motives are influenced by Attitude toward the behavior and the subjective Norms.The mindset toward the behavior is exactly what the persons former attitude toward doing that behavior is. The implicit is that people think by their decisions and possible outcomes which guide them through the making of a decision. There is an attitude create about the overall decision and the object that which the decision is being made around. Theres a mindset formed about the overall decision and the object that which the decision is being made around (Ajzen & Fishbein, 1980). For example, if a couple is trying to decide if they should take a pass to Disney world could be characterized by a mindset. The rationale could be that the couple is not adverse to Disney world and has a positive attitude towards it.